In the modern world, where environmental sustainability is becoming increasingly relevant, the production of goods from recycled materials is gaining greater importance. As part of this project, a concept for a women's everyday bag made from recycled plastic has been developed, promoting a fusion of functionality, style, and environmental responsibility. The project showcases minimalism in the interior design, where everything is intertwined with nature, seamlessly merging together. Only the transparent plastic bottles attract our attention and contradict the overall interior. Subsequently, threads emerge from the bottles, transforming into fabric. We follow this fabric as it seeks its path and ultimately morphs into a bag, thus offering a solution to this contradiction.

This project is not only an embodiment of fashion and style but also a call for responsible consumption and care for our planet. Let's create a future where beauty meets sustainability.

I began with sourcing references and then assembled a moodboard containing all the necessary materials, videos, music, photos (locations, bags, color palette).

Based on the collected references, I created a rough montage in Adobe Premiere Pro to understand the timing of each frame, how to best arrange compositions, and transitions.

Next was the blocking stage where I sequentially gathered scenes in Maxon Cinema 4D, creating the necessary scenes and objects outlined in the concept of the product video. Camera, object, and preliminary lighting animations were also set up.

In the final stage, I created textures in Arnold, adjusted suitable lighting, and added camera focus animation. Edge and corner smoothing were applied to the objects, and more detailed work was done on the objects themselves, creating realistic textures with the addition of necessary nodes and adjusting the IOR of each material.

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